Marketing your business is our business
 

In addition to the "syndicated" material, our agency also writes a specifically designed, personalized closing paragraph that matches each syndicated column and is also different each week. This paragraph might include an explanation of the client's specific services and areas of concentration, etc. A "tip" at the bottom of the column that relates to that week's topic is also included and is an excellent "attention getter." When added to the reader copy, it appears as though the entire article is written by the individual whose picture and by-line appears at the top of the column.

Columns from each series are leased exclusively to one client for appearance in the local newspaper's circulation area and are contracted for on a first come, first serve basis. A weekly column establishes one as an "EXPERT," someone people will recognize and have confidence in. Readers will not only know who the client is, but they will REMEMBER the services offered. The client will benefit from having his or her name consistently repeated in front of the public in a prestigious manner. Because the message is educational, informative, and DIFFERENT EACH TIME, readers will appreciate and look for the column. Inquiries will increase, and more people will be attracted to the client's office or place of business. The client will benefit, too, from the economy, flexibility, and convenience of this program. While columns are prewritten and mailed or emailed as much as four weeks prior to publication, the client retains FULL EDITORIAL CONTROL and can make changes and insert additional public relations messages as desired.