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How do I get my website to rank on the first page?
There are numerous things that search engines look for in
determining where to rank your site. While there are many
factors, one key factor in earning a first page ranking is
Search Engine Optimization (SEO).
At its most basic level Search Engine Optimization
is a method by which specific keywords and key phrases are
written into the site in the optimal amount
of frequency and matched up in the meta data
(data in the code of the site that the search engines view). There
are many other steps to SEO, including setting up "relevant"
backlinks, embedding information into the code for the search
engine spiders to find, and more.
Can I just type the same words and phrases into my site
repeatedly?
No. The search engines view this
action as "spamming" the words into the site and will blacklist
a site for this type of content, and therefore your site
may not appear at all. Overuse
of keywords can cause the search engines to penalize a site as
well, thus the optimal frequency of keywords and key phrases is
important.
The search engines use complicated algorithms to detect and
insure that the pages of websites they are ranking are relevant.
Additionally, when your potential customer arrives at a site
that does not make sense, it leaves a bad impression with them
and will likely result in them looking elsewhere.
What research is involved?
When we optimize your website, we
don't just randomly choose keywords and key phrases.
We utilize research tools to find out how people are
searching for your type of business. As marketing professionals
we also attempt to leverage the marketing and branding efforts
of the brands that your business offers, where possible. To see
an example of how we leverage the multi million dollar efforts
of national brands, view the
case
study of Techniques
Dental Lab. |
